OK. So, moving on, if the social media sites can personalise the user experience, to block out things they think we don't want to see, well, begs the question, what else is being hidden from us? Well, in his talk Eli Pariser gives another example. Did you know that if two people type the same word into some of the most popular search engines, the results might be totally different?
I know. Crazy, huh? Well, maybe you can try it one time with a friend. The example that Eli gave in his talk was two of his friends who have very different interests. They both typed the word 'Egypt' into a search engine. One got results from news websites about recent events in Egypt and the other got mainly travel guides. The results were totally different and this is because some search engines record information about what we usually look at, what we like and what our interests are.
Some sites are now starting to personalise what an individual user sees. Now, sometimes, of course, it can be really helpful to have information personalised for us. It can save us time searching and often actually we do want to see the information that we're more interested in. It can make online shopping easier and it helps us to connect with like-minded people. But let's stop for a second and think. Do we really want the internet to offer us only what the internet thinks we want to see? Aren't we going to miss out on a lot of really interesting and fresh information?
Well, whatever you think about the filter bubble, I think we all need to be aware that this is happening. By controlling the flow of information each individual receives, these algorithms mean we don't have access to all the information that is out there. So, aren't we missing out on a lot of really useful stuff?
The question is, what can we do? Well, I have to say, I agree with Eli Pariser. I think we need to try and step outside of our filter bubbles from time to time to try and get our information from other sources, as well as the internet. And actually you can look for alternative search engines that don't filter the content in the same way. They exist too. There are also ways to depersonalise searches, but I will tell you more about that another day. For now, just try to make sure that you keep your eyes and ears open and learn as much as you can about how the internet actually works. Things change very quickly, but we should all try and keep up to date and learn more about how the wonderful worldwide web works. Thank you very much.
Comments
Obviously.
It can help us to understand how the internet works and also we can be aware of what happens when we search something on a search engine.
Yes, it's very important to know about these kinds of things. We should keep our eyes and ears open and to try not miss out some useful information in the internet. Using different engines can help us find what we need. Sometimes I clean my computer from cookies, because I don't want the computer decides what to show me.
Interesting audio! I liked advice that we must work with other alternative search engines and other different sources except Internet. I liked other listening materials more than this one because I listened and watched about Filter Bubble in Youtube many times!!!
Honestly, because of the title "Filter Bubble" I supposed, this article is boring. However, when I read these two parts I realized that I was very wrong. Thanks to this part about the "filter bubble", I have learned many things about the internet, social media and how it works. I also learned using alternative ways to reach information and keeping up to date...
THANK YOU LEARN ENGLISH TEENS TEAM :)
I think so, because if you know about the filter buble you know how internet works and how to prevent it, using for example the advices that you've just heard in the record. Also I think is important to know how it works because if you have Facebook or another social network you know that some information is hidden for you from some of your friends.